Our approach to AI

At Bitmap Books, we believe great books are made by people. Since 2014, we've worked with talented writers, artists, designers, photographers and industry experts to create beautifully crafted books celebrating video games and their history.

Human creativity, originality and attention to detail have always been at the heart of what we do, and we're committed to keeping it that way.

AI-generated content

We do not use generative AI to write, illustrate or design our books. The words, artwork and creative direction behind our publications are the result of human talent, research, experience and collaboration.

We believe that the personal insights, artistic skills and creative decisions of the people involved are what make our books special. Generative AI is not a substitute for these qualities.

AI as a tool

We recognise that artificial intelligence is increasingly integrated into the software and services we use to run our business, including platforms such as Adobe Photoshop, Gmail and Shopify. As AI becomes a standard feature of everyday technology, avoiding it entirely is neither practical nor realistic.

We are not opposed to AI as a technology and recognise its value in supporting administrative, technical and operational tasks. However, we believe there is an important distinction between AI-assisted business tools and generative AI used to replace original human creative work.

Our commitment is to ensure that the writing, illustration and design of our books remain driven by human creativity, expertise and craftsmanship.

Working with independent creators

Bitmap Books works with a wide range of independent creators, publications, podcasts and media outlets that share our passion for video games.

While we may sponsor or collaborate with these organisations, they operate independently and make their own editorial and creative decisions. Our support should not be interpreted as an endorsement of every opinion, technology or production method they choose to use.

Our own creative standards and publishing principles remain unchanged, regardless of the practices of third parties.

Our commitment

We remain committed to supporting human creativity, recognising the work of talented individuals and producing books that reflect the care, expertise and passion of the people who make them.

Our guiding principle will remain the same: people and their creativity come first.